When we think about global marketplaces so many reference points come up, from manufacturing in India, to sourcing leather in Argentina, to selling at a boutique in Japan.
We’ve all heard the adage, “we buy from those we know, like, and trust.” This piece of wisdom has been true for ages. But it’s becoming more relevant today than ever before. What do I mean by that?
Your wholesale business is booming, sell-through is good, and reorders are coming in. Now it’s time to capitalize on the demand for your brand and bring a portion of your sales direct to consumer. A great first step in building your direct to consumer bu
Dear StartUp FASHION, I’m working on a soft launch of my line. I’m struggling with what soft launch marketing looks like. How do you structure a marketing strategy for a soft/beta launch?
Learning from early-stage designers is a good thing. Sharing the story of recent mistakes and the first successes is just as useful. Learning from a professional, someone who has built an international jewelry brand, is as good as gold, since someone like
This is the story of Bea, the founder of the brand Beango. A Transylvanian-born Hungarian designer now based in Budapest, she’s come a long way to get where she is today; an award-winning designer selling her creations to an international clientele.
When it comes to business advice, there’s a lot of talk about creating something special. About how it’s important to find ways to stand out. And why you can’t just be another fashion brand or designer if you expect to have customers.
Change is scary for some people. That's understandable; when something is working, why change it? Why risk screwing everything up? Change has the potential to take all that you know and all that you’re comfortable with and totally flip it upside down.
As business owners we’re always looking for advice. That’s OK, it’s expected. And seeking advice shows that we are working hard to do the best job we can.
The launch. An important time for fashion designers. But sometimes it’s hard to know where to start. Marketing, planning, financing…what do you do and when?
While speaking at an event in NYC called Fashion Founders, I was asked to share a piece of advice with the audience of both aspiring and growing fashion entrepreneurs sitting in front of me. This is pretty popular question to ask a speaker and the long li
I'm all about the New Fashion Business Model. Working with independent brands so closely has shown me what is possible when we take our ability to reach our goals solely into our own hands.